San Antonio Ford Holiday River Parade
Join us on the River Walk!
Friday, November 28, 2025
6 pm - 9 pm
The annual Ford Holiday River Parade is a San Antonio tradition that offers a spectacular one-hour parade along the San Antonio River Walk featuring illuminated floats decorated for the 2025 theme. Parade participants include celebrities, bands and lavishly-costumed people.
Seating options are available for patio dining for just $25 per person. Our Premium atio seating is covered, heated, and has a direct view of the parade from the beautiful River Walk.